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Measures of Engagement: What Corporate Blog Metrics Should You Really Be Monitoring? | Social Media Today

See on Scoop.it - Online Relations & Community management

Curated by Beth Kanter

http://www.bethkanter.org

What blog metrics should you be tracking?

Blog Engagement:

One approach is to acknowledge that when we say a piece of content is “working,” or that it’s “engaging” our audience we’re implying there’s a sense of action — the content is causing something to happen, or, more specifically, it’s causing the reader to take some form of action..


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